All your reviews in one place
Your Google reviews come in automatically, with a notification for every new review.

Your Personal Assistant
Don answers your phone, replies to your messages, books appointments, collects payments, gathers your reviews and manages your socials. With a shared task list and individual access for every team member. For every business with a calendar or a phone that rings. Our strength: one all-in-one inbox for your entire business, on autopilot, and much more.
Connect Don through the API to the system you already use. Does the integration not exist yet? Then we build it for you.
Works on desktop and on your phone, simply through the web version.
Is your system not listed? We build the integration for you, so you can use Its Don. too.
Its Don. brings your Google reviews together in one place, and the AI prepares a draft reply for every review in your own tone of voice: all you do is approve.
Your Google reviews come in automatically, with a notification for every new review.
Send guests a friendly request for a review over WhatsApp after their stay.
The AI writes the reply in your tone of voice, you simply click approve.

The next step
Its Don
One assistant that carries your whole day: the phone, the messages, the calendar, the payments and the reviews. You follow along on your laptop or in the app on your phone, with real notifications and a red badge the moment something new comes in.

WhatsApp Business, your mailbox, phone number, website chat and your PMS or calendar. Connecting is easy and you can do it yourself, or we set it up completely for your business.
Prices, house rules, opening hours, customer service, frequently asked questions. He adopts your tone of voice and only uses what you have approved.
Every conversation runs through one inbox. Don replies, books and takes payment. Not sure about something? Then he marks the conversation yellow and it lands with you.
The AI receptionist picks up when you can't, books the appointment and sends you a short summary of the call.
Our big advantage: connect every inbox you have, WhatsApp, email, website chat, Booking.com and Airbnb, and answer everything from one all-in-one inbox. From your phone too, and always in your customer's language.
Don connects through the API to your calendar or booking system. If the integration doesn't exist yet, we build it for you.
Connects to your own Mollie or Stripe account. Sends payment links, tracks deposits and keeps an overview of what has come in.
Asks for a review at exactly the right moment, thanks the happy customers and alerts you when one is critical.
Not sure? Then the conversation turns yellow, with a suggested reply attached. Red is new, green is done. And Don gets smarter every day, specifically for your business.
WhatsApp, email and web chat in one overview, with the booking, invoice and arrival date automatically shown next to every conversation.
Plan and manage all your social media from one place: Instagram, Facebook, TikTok and more, all-in-one.
We believe WhatsApp is the way to reach people directly. That's why Don can take reservations and appointments over WhatsApp and place them straight into your calendar. That is what makes us unique. And your customers always get an answer within seconds. All of it on autopilot.
Autopilot
Don
online ยท WhatsApp
Can I book an appointment tomorrow at 10:00?
Yes, that works! Shall I lock it in for you?
Yes please
Appointment is in your calendar
For every business with a calendar or a phone that rings: salons, practices, restaurants, installers, hotels and holiday rentals.

Hotels, hospitality & holiday rentals
From availability questions at midnight to check-in codes, table reservations and group bookings. Don joins the conversation on Booking.com, Airbnb and WhatsApp at the same time.

Salons, hairdressers & beauty
Booking, rescheduling and reminding for hairdressers, nail studios and beauty salons. Don fills the gaps in your calendar while you simply keep working.

Installers & healthcare
Physio, dentist or installer: wherever the phone rings while your hands are full, Don takes over.
โI used to call customers back in the evening. Now everything is already answered and I can see at a glance what's still open.โ

Marit de Groot
Hair salon, Haarlem
โDon picks up the phone while I'm cleaning the cottage. We haven't missed a single booking since we went live.โ

Peter Wijnands
Holiday rentals, Zeeland
โWhen he's unsure he marks it yellow with a suggested reply. All I have to do is confirm. That saves me hours.โ

Lieke Verhoeven
Physiotherapy practice, Utrecht
One fixed price, unlimited conversations. Cancel monthly. You choose the onboarding that suits you.
Start
โฌ 199
per month
For a single location that mainly works through WhatsApp and email.
Growth
Most chosenโฌ 299
per month
For businesses that want to automate bookings and payments.
Complete
โฌ 599
per month
The complete package: everything you need is in here, for the best possible result.
Set it up yourself
Step by step through our course. You install Don yourself, at your own pace.
โฌ 100
one-off
We set up everything
We configure your entire business. You don't have to do a thing.
from โฌ 500
hourly rate
Fully bespoke
We build everything to measure for your business, including your own integrations.
On request
we'll send a proposal
Then he makes nothing up. He lets the customer know you'll come back to them shortly and marks the conversation yellow in your inbox, with a suggested reply attached. You only have to confirm or adjust it. And he learns from every conversation, so next time he does know, specifically for your business.
Don connects through the API to your calendar or booking system. If the integration doesn't exist yet, we build it for you.
Yes. If you have specific wishes, such as your own integration, your own flows or your own rules, we build it to measure, especially for your business.
Dutch, English and German as standard, plus around twenty other languages if your customers speak them. He automatically replies in the language the message came in.
Usually within a week. After the demo we connect your channels, fill the knowledge base together, and Don first runs along in read-only mode for a few days before he answers on his own.
Besides your monthly fee you choose how you start with onboarding: install it yourself through our course, have us set everything up, or go fully bespoke. No cost per conversation, no cost per user. Call minutes and WhatsApp fees from your provider are billed separately.
Yes. Cancel monthly, no long-term contract. You can export your conversations and knowledge base at any moment.
In twenty minutes we show you how Don would handle your busiest day, on your own channels, with your own messages. Then you decide in your own time.