Don, your personal assistant, at his desk

Your Personal Assistant

Don answers your phone, replies to your messages, books appointments, collects payments, gathers your reviews and manages your socials. With a shared task list and individual access for every team member. For every business with a calendar or a phone that rings. Our strength: one all-in-one inbox for your entire business, on autopilot, and much more.

Connects via API

Connects with the system you already use

Connect Don through the API to the system you already use. Does the integration not exist yet? Then we build it for you.

Works on desktop and on your phone, simply through the web version.

Is your system not listed? We build the integration for you, so you can use Its Don. too.

Reviews

More reviews in just a few clicks

Its Don. brings your Google reviews together in one place, and the AI prepares a draft reply for every review in your own tone of voice: all you do is approve.

All your reviews in one place

Your Google reviews come in automatically, with a notification for every new review.

Review invitations in one click

Send guests a friendly request for a review over WhatsApp after their stay.

AI replies in your own style

The AI writes the reply in your tone of voice, you simply click approve.

Book a free demo
Don beside a floating menu with calendar, messages and tasks

The next step

The future of personal assistance.

Its Don

One assistant that carries your whole day: the phone, the messages, the calendar, the payments and the reviews. You follow along on your laptop or in the app on your phone, with real notifications and a red badge the moment something new comes in.

The Its Don. dashboard with bookings, chats, payments and analytics

The smart choice

1

Connect your channels and booking system

WhatsApp Business, your mailbox, phone number, website chat and your PMS or calendar. Connecting is easy and you can do it yourself, or we set it up completely for your business.

2

Don gets to know your business

Prices, house rules, opening hours, customer service, frequently asked questions. He adopts your tone of voice and only uses what you have approved.

3

Don handles it, you keep an eye on things

Every conversation runs through one inbox. Don replies, books and takes payment. Not sure about something? Then he marks the conversation yellow and it lands with you.

What Don does

Answers your phone

The AI receptionist picks up when you can't, books the appointment and sends you a short summary of the call.

Replies to every message

Our big advantage: connect every inbox you have, WhatsApp, email, website chat, Booking.com and Airbnb, and answer everything from one all-in-one inbox. From your phone too, and always in your customer's language.

Manages your calendar

Don connects through the API to your calendar or booking system. If the integration doesn't exist yet, we build it for you.

Collects your payments

Connects to your own Mollie or Stripe account. Sends payment links, tracks deposits and keeps an overview of what has come in.

Gathers your reviews

Asks for a review at exactly the right moment, thanks the happy customers and alerts you when one is critical.

Hands over when in doubt

Not sure? Then the conversation turns yellow, with a suggested reply attached. Red is new, green is done. And Don gets smarter every day, specifically for your business.

All-in-one inbox

WhatsApp, email and web chat in one overview, with the booking, invoice and arrival date automatically shown next to every conversation.

Manage your socials

Plan and manage all your social media from one place: Instagram, Facebook, TikTok and more, all-in-one.

  • new
  • waiting for you
  • handled

WhatsApp is the future

We believe WhatsApp is the way to reach people directly. That's why Don can take reservations and appointments over WhatsApp and place them straight into your calendar. That is what makes us unique. And your customers always get an answer within seconds. All of it on autopilot.

Autopilot

D

Don

online ยท WhatsApp

Can I book an appointment tomorrow at 10:00?

Yes, that works! Shall I lock it in for you?

Yes please

Appointment is in your calendar

Who it's for

For every business with a calendar or a phone that rings: salons, practices, restaurants, installers, hotels and holiday rentals.

Hotels, restaurants, cottages and B&Bs

Hotels, hospitality & holiday rentals

Hotels, restaurants, cottages and B&Bs

From availability questions at midnight to check-in codes, table reservations and group bookings. Don joins the conversation on Booking.com, Airbnb and WhatsApp at the same time.

Hands in someone's hair, not on the phone

Salons, hairdressers & beauty

Hands in someone's hair, not on the phone

Booking, rescheduling and reminding for hairdressers, nail studios and beauty salons. Don fills the gaps in your calendar while you simply keep working.

Trades, healthcare and installers

Installers & healthcare

Trades, healthcare and installers

Physio, dentist or installer: wherever the phone rings while your hands are full, Don takes over.

Stories

โ€œI used to call customers back in the evening. Now everything is already answered and I can see at a glance what's still open.โ€
Marit de Groot

Marit de Groot

Hair salon, Haarlem

โ€œDon picks up the phone while I'm cleaning the cottage. We haven't missed a single booking since we went live.โ€
Peter Wijnands

Peter Wijnands

Holiday rentals, Zeeland

โ€œWhen he's unsure he marks it yellow with a suggested reply. All I have to do is confirm. That saves me hours.โ€
Lieke Verhoeven

Lieke Verhoeven

Physiotherapy practice, Utrecht

Pricing

One fixed price, unlimited conversations. Cancel monthly. You choose the onboarding that suits you.

Start

โ‚ฌ 199

per month

For a single location that mainly works through WhatsApp and email.

  • AI chat on WhatsApp & web
  • Unified inbox with colour statuses
  • Knowledge base built on your business
  • Unlimited conversations
Free demo

Growth

Most chosen

โ‚ฌ 299

per month

For businesses that want to automate bookings and payments.

  • Everything in Start
  • AI receptionist
  • Bookings & payments (Stripe/Mollie)
  • Integration with your booking system
  • Review management
Free demo

Complete

โ‚ฌ 599

per month

The complete package: everything you need is in here, for the best possible result.

  • Everything in Growth
  • Multiple locations and team roles
  • Custom integrations
  • Reporting per location
  • A dedicated contact person
Free demo

Onboarding: choose how you start

Set it up yourself

Step by step through our course. You install Don yourself, at your own pace.

โ‚ฌ 100

one-off

We set up everything

We configure your entire business. You don't have to do a thing.

from โ‚ฌ 500

hourly rate

Fully bespoke

We build everything to measure for your business, including your own integrations.

On request

we'll send a proposal

Frequently asked

What if Don doesn't know the answer?+

Then he makes nothing up. He lets the customer know you'll come back to them shortly and marks the conversation yellow in your inbox, with a suggested reply attached. You only have to confirm or adjust it. And he learns from every conversation, so next time he does know, specifically for your business.

Does it work with my booking system?+

Don connects through the API to your calendar or booking system. If the integration doesn't exist yet, we build it for you.

Can Don do something specific for my business?+

Yes. If you have specific wishes, such as your own integration, your own flows or your own rules, we build it to measure, especially for your business.

Which languages does Don speak?+

Dutch, English and German as standard, plus around twenty other languages if your customers speak them. He automatically replies in the language the message came in.

How quickly am I live?+

Usually within a week. After the demo we connect your channels, fill the knowledge base together, and Don first runs along in read-only mode for a few days before he answers on his own.

What are the extra costs?+

Besides your monthly fee you choose how you start with onboarding: install it yourself through our course, have us set everything up, or go fully bespoke. No cost per conversation, no cost per user. Call minutes and WhatsApp fees from your provider are billed separately.

Can I cancel at any time?+

Yes. Cancel monthly, no long-term contract. You can export your conversations and knowledge base at any moment.

Book a free demo

In twenty minutes we show you how Don would handle your busiest day, on your own channels, with your own messages. Then you decide in your own time.

  • No sales pitch, just your own inbox
  • Live within a week if you want to continue
  • No strings attached

We'll call you back within one working day.

Its Don. logo

You run your business. Don does the rest.

Its Done

Book a free demo